Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs can be found in public and private environments, such as retail stores and corporate buildings.
News, weather and local information, such as fire exit and traveller information
Corporate messages, health & safety, news
Either related to the location the signage is in or just using the audience reach of the screens for general advertising.
In-store digital signage to promote the brand and build a brand identity.
Influencing customer behavior
Directing customers to different areas, increasing the dwell time on the store premises
Enhancing customer experience
Applications include the reduction of perceived wait time in restaurant waiting areas, bank queues as well as recipe demonstration in food stores
Enhancing the environment
With interactive screens or with dynamic way finding