Digital Signage

Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs can be found in public and private environments, such as retail stores and corporate buildings.

Public information

News, weather and local information, such as fire exit and traveller information

Internal information

Corporate messages, health & safety, news

Advertising

Either related to the location the signage is in or just using the audience reach of the screens for general advertising.

Brand building

In-store digital signage to promote the brand and build a brand identity.

Influencing customer behavior

Directing customers to different areas, increasing the dwell time on the store premises

Enhancing customer experience

Applications include the reduction of perceived wait time in restaurant waiting areas, bank queues as well as recipe demonstration in food stores

Enhancing the environment

With interactive screens or with dynamic way finding