By John Lennon, Hugh Smith, Nancy Cockerell, Jill Trew
This publication examines comparative functionality and most sensible perform in nationwide Tourism agencies/ Administrations from huge examine conducted in 2003 and 2004. It compares qualitative and quantitative info with a purpose to verify top functionality. research is contained intimately for 8 nationwide Tourism organizations established in 4 Continents, comprising: Australia, Canada, France, eire, The Netherlands, South Africa and Spain. every one state is tested and analysed within the following key components: shuttle and Tourism functionality, organization of Tourism, The nationwide Tourism corporation, constitution, position, Staffing and places of work, assets and investment in addition to supplying case reports of excellent perform. The ebook comprises technique of the study and offers dialogue and remark of the most roles and good fortune formulation in similar nationwide Tourism Organisations.. helpful, useful consultant to government's involvement in tourism during the last decade or extra. Brings perception from either the educational and practitioner markets. overseas Case experiences · precious, updated and functional consultant to governments' involvement in tourism during the last decade or more.· Brings perception from either the tutorial and practitioner markets. · foreign case experiences
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Extra resources for Benchmarking National Tourism Organisations and Agencies: Understanding Best Performance (Advances in Tourism Research)
The Rugby Business Club Australia. However, as the Australian experience clearly shows, improved funding and a whole new government approach are required to ensure significant economic benefits. The drivers of the business and major events industry are different from leisure tourism in a number of key aspects, including: ● ● ● ● Decision-making on timing and location is made by the organising units rather than by the individual participants; There is generally a long planning and lead time (although in the case of corporate business this lead time is decreasing); Event management is an essential capability; Clear business purpose/outcome is the primary reason for participants attending a business event.
1 provides a summary of comparative data for the countries under survey, including their respective populations, GDP and key tourism performance data for 2002. The comparison highlights the vast differences in size of the different countries and in the relative importance of tourism to each. France dominates in terms of arrivals and overnights but, due to its much shorter average length of stay, comes second to Spain in terms of international tourism receipts. It is interesting to note that the UK, which ranks third among the countries under survey by all international tourism measures, generates only 31% of France’s volume of international arrivals and 34% of overnight volume, but 54% of receipts.
But in countries like Australia and Canada, marketing and promotion strategies are elaborated in close collaboration with the industry, as well as with the state and territorial governments. Ownership and Links with the Regions The majority of the NTOs surveyed are 100% publicly owned. Only Maison de la France is formally known as a public–private body — because of its mixed membership — although most of the other NTOs do receive a significant share of their revenues from the private sector, primarily through contributions to joint marketing and promotional campaigns.