By Robert Maitland, Brent W. Ritchie
Urban tourism has grown swiftly and unfold way past tourist-historic towns and inns. so much towns now aspire to be tourism locations and tourism has develop into a concern for builders and coverage makers. nationwide capitals are fairly vital, for the reason that in addition to being locations of their personal correct, they act as gateways to their coutnry, current the international locations to the remainder of the realm an play an important position in setting up nationwide snapshot and id. Desite this, nationwide capital tourism, like urban tourism extra normally, has suffered from a scarcity of analysis and research, proscribing our knowing of ways the characteristics of those towns have interaction with altering tourism calls for.
With a spotlight on urban tourism issues, this ebook attracts on unique learn to enquire tourism in nationwide capitals intimately, contemplating photograph and branding, the customer adventure, customer markets and tourism improvement. The e-book takes a vast overseas method and offers exact case stories of many differing kinds of nationwide capital--ranging from worldwide capitals like London and re-emerging capitals akin to Budapest, to deliberate capitals like Canberra or Ottawa. This new learn offers cutting edge views on urban tourism that may end up invaluable for researchers, scholars of tourism and concrete stories and for coverage makers.
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Extra resources for City tourism : national capital perspectives
White uses the dual theoretical frameworks of nationalism and destination marketing to suggest that Canberra does not attempt to compete directly with larger more established cities, such as Melbourne or Sydney and uses advertising and imagery that are unique to its national capital status. 1. A framework for national capital tourism and book structure. The main themes of the different chapters in this book are shown in bold. Other themes are shown in plain type. 21 22 R. W. Ritchie Eades and Cooper (Chapter 5) present an interesting discussion of the issues associated with the changing (or migrating) role of capitals in Japan.
Sustainable Tourism CRC, Gold Coast, Australia. J. (2004) World City Network: A Global Urban Analysis. Routledge, London. 3 The Capital City as a ‘Product’ Brand Under the Nation’s Corporate Umbrella HEATHER SKINNER University of Glamorgan, Wales Introduction Similar to many other countries within the enlarged European Union (EU), Wales, a relatively small Celtic nation of around 3 million inhabitants, has been forced to embrace the need to reposition itself to meet the demands of an increasingly competitive global marketplace.
As a marketing scholar, the literature that is available to aid my understanding is based firmly within the product and service branding construct, yet instinctively I believed that this may not be the most appropriate construct with which to study the marketing of places. This chapter will therefore explore how Cardiff, a relatively new, planned and political capital city, has re-emerged since government has been devolved to Wales. The chapter will also explore the nature of the relationship between the marketing and branding of the capital as a tourist destination, and the marketing and branding of the nation as a whole.