Download Community Development Through Tourism (Landlinks Press) by Sue Beeton PDF

By Sue Beeton

Group improvement via Tourism examines the advance of neighborhood groups during the fit integration of group making plans, company making plans and tourism making plans. It explores the main pertinent tourism and company theories, relocating from strategic making plans to group empowerment and perform. Research-based case reviews are used to demonstrate how issues paintings within the actual global, and the ways that a number of theories can and feature been utilized.

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Extra info for Community Development Through Tourism (Landlinks Press)

Example text

Then the process is demonstrated, and eventually the learner is allowed to ‘practise’ it themselves. Even those 25 Community development through tourism who attempt to do this without prior explanation have observed others and developed their own ‘theoretical model’ to understand and explain what needs to be done. The more complex the task, the more complex the process becomes, creating an even greater need to be able to express it in an abstract, theoretical manner. Most (if not all) theories are developed by observing what is happening in the world and then converting those observations into a communicable format, such as a model, diagram or written description.

Unfortunately, these comments have been appropriated by those wanting to condemn theoretical study as purely ‘academic’ (another misused term). But, if we think back to many of the tasks that we do every day of our lives, we had to learn how to do them, and once we had developed our communication skills, all have some degree of theory attached. Often we are given the theory followed by a demonstration before we are permitted to attempt a procedure for the first time. For example, a person learning to drive a car is initially told about the process – put the key in the ignition, check all mirrors, depress the clutch, turn the key, put the car into gear, release the brake and ease off the clutch.

Organisations following a cost leadership strategy aim to produce their services (or goods) at a lower cost than their competition so that they can reduce their prices in a price-sensitive market, or maintain the original price, but net a higher profit. For those who follow the price reduction path, economies of scale are needed in order to maintain a reasonable profit margin, and this in tourism is seen as ‘mass tourism’. Those who take the differentiation approach aim to convince their customers that there is a unique element of the product (service or even community) for which they are prepared to pay a premium.

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