By Debasis Bagchi, Sreejayan Nair
Developing New practical nutrients and Nutraceutical Products presents severe info from conceptualization of recent items to advertising, aiming to offer a great realizing of the whole technique via specific insurance of key innovations, particularly innovation, legislation, production, qc, and advertising.
Chapters supply insights into industry and aggressive research, product layout and improvement, highbrow estate, element sourcing, fee keep an eye on, and revenues and advertising innovations.
- Examines key issues in product improvement
- Provides a streamlined technique for product development
- Addresses production and quality controls demanding situations
- Includes key classes for a winning product release and powerful advertising
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Additional resources for Developing New Functional Food and Nutraceutical Products
While smaller bites and a visual or two can help, brands that integrate more than one of the following tactics into their copy can help consumers read, understand, and remember their science. 1 Tell a story While we like to think we are motivated strictly by facts, we receive and store information more easily in story form. Which is easier and more interesting for you: memorizing the factual sequence of information on the left or remembering the story on the right? Stories are easy to process and remember because they string data together in a sequence.
It’s hard to overstate the impact that social forums have had on changing supplementation habits and practices. People talk about health on these social platforms. It’s a topic that we all have in common. We think about it every day. The media harp on about it. So health awareness is high, and consumers generally don’t honestly feel they are doing enough to safeguard their own health, even if they eat right and exercise. Millennials are all about maximizing and intensifying their daily life experience, and baby boomers are all about living longer and healthier until they are 90 years old.
Revise the packaging to reflect a more science-driven image. • Consider putting the product in a box with a consumer-friendly product insert or booklet summarizing and visualizing relevant research findings. Also consider a standing fifth panel on the box highlighting the product’s technical superiority. • Make science more central to consumer seminars, retailer training, trade show activity, and product literature. 5 Trend four: increased importance of science and clinical validation • Consider using a health care practitioner or other technical expert to endorse or speak on behalf of the product.