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4. National or foreign SMEs as important partners in co-operation 100 80 60 40 20 0 National SMEs Foreign SMEs Both National and Foreign Non-internationalised Export-only form Foreign supplier- only form Subsidiaries abroad or more than 1 form of internationalisation Note: The ENRS survey groups the surveyed SMEs according to the following forms of internationalisation: 1. foreign supplier (importing) as the only form of internationalisation; 2. Exporting as the only form of internationalisation; 3.

Typically the major players in the software business, such a Microsoft (operating system) or Nintendo (gaming platforms), have gained control of technological standards and release software applications to the consumer. There are, of course, a number of smaller independent firms, active in customised software production or producing specialised applications fitted for a niche, local or national market. In general, SMEs alone are not able to determine technological standards and trends. They have to make choices as to which standards they will use in terms of hardware, operating systems, and developer software tools, when developing software for existing or potential clients.

E. 5% instead of the usual 30%). Such “rent-a-studio” and pick-up deals greatly enhance the whole media ecosystem by adding a degree of diversity and creativity that would probably not otherwise have a presence. The importance of advertisement investment It is important to realise that all subsequent fees are related to the box office performance and distributor “rentals” account for less than 15% of the total revenues – DVDs, cable and satellite and television market licensing generate the remaining 85%.

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