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By Melanie Smith

Sustainable and built-in regeneration within the context of tradition and tourism is explored for the 1st time inside of this publication. The textual content is more desirable via foreign case stories.

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Creative producers also tend to cluster relatively close to the centre of cities, making this an attractive sector for the regeneration of run-down inner city areas. In fact, it is also argued that the most important locational factor for the creative industries is often the quality of urban facilities (particularly cultural facilities), which suggests that creative development strategies can have wider quality of life benefits as well. Cities are therefore increasingly dependent on animation, liveliness and ‘atmosphere’ to attract and hold on to creative people.

Tours around the creative businesses of the Ciutat Vella (old city) are also being offered by tour operators as an addition to the cultural tourism product. All of these developments have helped to strengthen the image of Barcelona as a creative 19 city, an image that is as strong among tourists as it is among planners (see Fig. 1). Rotterdam Rotterdam is a good example of Bianchini and Parkinson’s (1993) ‘declining’ European cities. Economic restructuring in the 1960s and 1970s left the second largest city in the Netherlands with a severe decline in manufacturing employment and much of the city centre had to be rapidly redeveloped following the destruction of the Second World War (McCarthy, 1998).

Creative tourism The major difference between creative spectacles, creative spaces and creative tourism is that creative tourism depends far more on the active involvement of tourists. Creative tourism involves not just spectating, not just ‘being there’, but reflexive interaction on the part of tourists, who are usually thought of as ‘non-producers’ in traditional analyses. The most developed creative tourism network can be found in the city of Nelson, New Zealand, where Creative Tourism New Zealand has been established as a network of creative businesses offering products to tourists (www.

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